Jelly Fish Water Polo
Jelly Fish Water Polo Club is a aquatic sports club with 2 adult water polo teams from the Highway area in Durban, KwaZulu-Natal, South Africa. the mission of the club was to be an open and inclusive place for all water polo players of all ages in the area.
With the new generation of club there was a need for new branding in the form of new costumes and a new logo. below is the concepts and final designs for the clubs new brand.
Concept Art for the Logo
Concept Art for the logo on the social media groups
Concept Art for the Costume design
Just a fun concept for if the South African Rugby Team won the Rugby World Cup
The Final Designs for the Ladies and Mens costumes.
These following concepts are background images and poster designs.
Showcasing the different ways the logo can be used
The Concept for a Junior Jellies division and teams.
Taking an original logo, not created by myself (on the left) and using the logo for the Jelly Fish i created (the middle) we looked at developing a new logo for the Junior Jellies.
The below image became the final design, simple and sleek, using elements from the Jelly Fish logo. Using a lovely aqua blue to brighten up the image and white, with the text being bold and implying a structure and team vibe, while youthful and fun.
